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In the Spotlight |
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Experience in Shipping Transportation |
Atlantic Container Line (ACL), a Leading Container Line company doing business across Atlantic, converting their existing client server application developed in Power Builder ...... |
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Experience in Port Management |
Mauritius Port Authority (MPA), a strategically located Port in the Indian Ocean has identified Thinksol to fulfill its need to automate...... |
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Customer Relationship Management...
Thinksol offers end-to-end CRM services including:
- consulting and advisory services
- planning and deployment
- post-implementation support
CRM initiatives must be carefully planned, implemented and monitored, or the results may be very different and the outcome less desirable than expected. We understand not only the technology solutions, but the business strategies and customer strategies that will allow you to achieve your goals including:
- increased sales
- decreased costs
- improved retention
- improved customer relations
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Our solutions support:
- Analytical CRM includes applications and systems that help organizations learn more about their customers, and the products and services they are buying. It can include many kinds of datawarehouses as well as sales and marketing management applications.
- Operational CRM helps cut costs and run operations more efficiently and includes supplychain, ERP and sales and marketing automation applications.
- Collaborative CRM helps organizations communicate better with customers through numerous types of systems including e-mail, voice and the web.
Implementing CRM requires a good understanding of the business processes and mapping them to appropriate solutions. We at Thinksol understand this and our vertical industry experts work with CRM product specialists to interact closely with your user groups to design an effective implementation.
We help clients to achieve time bound implementation with our seamless onsite-offshore delivery model where part of development work is executed in India.
Our capabilities include:
- Business requirement mapping based on best practice analysis
- Establishing performance metrics and targets
- Product Customization and Configuration in line with your business requirements
- Deployment of the software in a manner that ensures that your business requirements are translated into real-world applications
- End User Training: The Benefits of the solution lie in the ability of users. Cognizant ensures that users get utmost comfort in understanding and using the deployed system
- Organizational alignment: To ensure that all groups are organized to derive the maximum benefit from the CRM program
The success or failure of a CRM solution will depend on how clearly your goals and objectives are defined.
Our experienced team will evaluate and design a CRM solution architecture that best suits your business needs and the team will build a road map for implementation by conducting ROI opportunity analysis.
This includes:
- Identifying a CRM strategy linked to your overall business strategy
- Performing Scope Assessment to clearly define the time, cost, and resources required for a given project. Cognizant will help you identify business critical CRM processes and their boundaries and prioritize efforts against your business objectives s
- Performing customer segmentation and needs analysis
- Providing a Product Evaluation process in which your business processes, goals, objectives, and process requirements are studied, and we can help choose a suitable product that would best fit your requirements identified
- Developing of a Proof of Concept and a CRM Technology Architecture that facilitate a smooth deployment process and maximum business benefit
- Preparing of an Implementation Roadmap and a Project Management Plan with sufficient process checkpoints to ensure smooth progress and a successful finish of the project.
- Performing ROI assessment to ensure that there is no mismatch in expectations and results.
View and download our Customer Interaction Profile
File Format : .pdf File size : 180 KB
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